At Grey, we pitched and won the Whitney Museum of American Art. One of the first briefs after becoming the museum's agency was to launch a campaign for the Jeff Koons Retrospective. As we dug into Jeff's story, we realized he was kind of a perv and people liked it. So the work was done for us, we made a campaign that gave people what they liked about Jeff Koons - tasteful pervy ads.
[Subway Out of Home & Social Posts]
[During the Retrospective - Print & Out of Home]
[Times Square Out of Home]