Recognitions: Cannes Shortlist / One Show Merit / Lürzer's Archive / Applied Art Magazine / The Advertising & Design Club of Canada

If life taught me anything, it is that free stuff is one of mankind's greatest motivators, just look at what happens at the office when someone sends a company-wide email about free food. Knowing that, we applied the same insight on the mundane gym coupon to motivate a few people to get off their asses.

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[Non-traditional Out of Home] 

 
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